With growing industries and wishing to live a high standard of living, there are various environmental issues born in the world. It is constantly giving rise to social issues such as discrimination, increasing poverty, and other health and well-being issues. Dr. Lopamudra Priyadarshini with her mission towards Sustainable Social Development; says that it is a time for the businesses to look into their contribution towards bringing sustainability in the world. The process of social sustainability is a process of creating sustainable successful places that promote the health and well-being of people by understanding what people need from the places where they live and work. Hence, it reflects the concept of socially sustainable development as without proper environmental conditions it is very hard to achieve social and economic development. At the Social Ripples, which is an initiative towards Sustainable Social Development, come up with the measures about what can a business do to contribute to the idea of sustainable social development.
Businesses and sustainable social development
Yes, businesses and corporations are the main aspects that can be responsible for bringing sustainable social development. In the perspective of businesses, sustainable social development is all about understanding the impact of activities done by the corporation on society and the environment. It is the social responsibility of every corporate business to maintain a balance between corporate and environmental needs. It includes the responsibility of the businesses to give people, society, and the environment its return in which they operate. Social responsibility should mainly focus on preserving natural resources for future generations.
The Social Ripples is an initiative towards Sustainable Social Development and its aligned mission with the United Nations SDG of Sustainable Social Development promotes the following ways for the businesses to improve its sustainable social development.
With increase business competition and environment, consciousness businesses are coming up with an appreciable job of preserving the environment and contributing to sustainable social development. They are working with the following areas:
Stakeholder relationships
Customers preferably deal with the companies who are giving something or the other to the community and environment. Thinking of social responsibility and stability, the businesses should maintain a balance between the customers and suppliers by fairly and honestly operating with them. Socially aware companies give back to and actively participate in local communities and value their employees along with earning profits for the shareholders.
Protection of environment
Sustainability and social sustainable development are directly related to the protection and improvement of the environment. They can start with stronger environmental preservation, recycling, and renewal programs. Businesses that are interested in creating a clean and strong environment can do this work by the active involvement of the employees. They can offer them paid off or other incentives for involving in the 'go green activities.’ They can also encourage the employees to reuse and recycle the material to prevent waste.
Sustainable economic development practices
Economic, social, and environmental sustainability are interrelated to each other. Sustainable social development practices within the businesses can help in bringing the economic development within society. Businesses can do this by enhancing their investment in the suppliers who locally supply more natural resources. The businesses that are having transactions all over the world can establish their businesses in developing or less industrious countries to encourage employment and empower people with great economic opportunities.
The social ripples, which is an initiative towards sustainable social development promote strongly the need of businesses to contribute to creating a sustainable environment for everyone in society we coexist.
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